Daisy Digs It
Daisy and Badger in a walled garden with a spade, watering can and poppies

It’s a wonderful world… and Daisy digs it!

View Teaser
Daisy waving with her spade as Badger bounds past in a cloud of dust

Meet Daisy

Daisy Digs It is a joyful new children’s brand following Daisy and her dog Badger as they discover the magic of nature, wildlife and the world beneath our feet.

Daisy building a sandcastle with a crab on top

Time to get our hands dirty

Rooted in the forest school ethos, Daisy Digs It will inspire kids and families to:

  • get down and dirty with nature
  • dig deep and discover their inner eco-explorer
  • find new ways of connecting with — and caring for — our precious planet and its myriad inhabitants
  • have fun outdoors
Daisy and Badger riding on the back of a giant snail

Let the magic begin!

Follow Daisy and her muck-loving pup as they shrink and transform to discover the wonders of nature from the ground up.

View our animated teaser

Daisy playing her spade like a guitar

Sing along with Daisy

Daisy Digs It is bursting with catchy, family-friendly songs in a huge variety of styles.

From jazz, blues, folk, rap, country and rock to samba, ska, calypso, funk, Motown and R&B, this is kids’ music as you’ve never heard it before!

Listen to Daisy’s songs

A young child stands at a table playing a xylophone and tambourine while watching a Daisy Digs It animation on a laptop

What kids and families say

  • ‘I REALLY like the song about a bee’ (Nala, aged 8)
  • ‘I like the tinkling part’ (Edie, aged 6)
  • ‘It’s good when an animal in a story has another animal’s name like a dog called Badger’ (Alexander, aged 11)
  • ‘Owl Babies, a-wibbly wobbly’ (Leah, aged 2.5)
  • ‘I can’t get Shaking Your Tail out of my head. It’s very catchy, that one’ (Rose, aged 86)

The Daisy Digs It storyworld

Book cover: Daisy Digs It in the Wildlife Garden by Kitty Pidduck

Stories that grow beyond the page

Daisy Digs It is expanding into a connected world of books, original music, animation and digital experiences.

Written by Kitty Pidduck, our first picture book, Daisy Digs It in the Wildlife Garden, is currently being designed and developed with King Bee Animation.

The first in a series of beautifully illustrated picture books, Daisy Digs It in the Wildlife Garden sees Daisy help Forget-me-Not find her inner wildflower and rescue Badger from a collapsing rabbit hole.

But this is more than a picture book.

From book to animation

Three original songs are woven into the story, each with its own illustrated page and QR code.

The QR codes will connect readers directly to specially created animated videos, extending the story from the printed page into the world of animation.

First three animated videos coming soon!

  1. Daisy with a poppy, buttercup and forget-me-nots in the rain

    Wildflowers in the Grass

    This gentle ballad sees Daisy shrink to the size of the Wildflowers to help Forget-me-Not grow tall like her friends.

  2. Forget-me-Not shouting “I’m a Wildflower and I need to be WI-I-ILD!”

    I’m a Wildflower!

    This thrash anthem brings the spirit of punk to the Wildlife Garden as Forget-me-Not finds her inner Wildflower.

  3. Badger’s tail poking out of a burrow in long grass

    Hey, Stop Shaking your Tail!

    Daisy and Badger shake their tails, paws, ears and anything else they can think of to this catchy honky tonk number!

A storyworld in development

Daisy Digs It in the Wildlife Garden is the first expression of a wider storyworld designed to allow children to move naturally between reading, singing, watching and exploring.

Daisy Digs It picture books fanned out on a table

  • BOOKS

    Stories that introduce Daisy’s adventures

  • MUSIC

    Family-friendly songs in a huge variety of styles

  • ANIMATION

    Songs and stories brought to life on screen

  • DIGITAL

    Interactive ways to explore Daisy’s world

The Opportunity

Daisy Digs It is being developed as a multi-platform children’s IP with the potential to extend across publishing, music, animation and digital experiences.

We are interested in building relationships with publishing, animation, broadcast, licensing, distribution and digital partners to develop the Daisy Digs It storyworld for children and families internationally.

The story is just beginning.

Meet the team

Daisy Digs It brings together experts from the worlds of animation, outdoor education, music and digital.

Kitty Pidduck

Kitty Pidduck

Creator / Producer

Kitty Pidduck is a children’s writer and songwriter with over 30 years’ experience delivering music sessions in early years, arts and community settings.

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A passionate advocate of outdoor learning, she teaches in several outdoor settings, including a forest school and a wildlife garden.

Kitty founded her company, Pidduck Productions, with the help of her sister, Polly, to bring her nature-inspired children’s songs and stories to the screen.

Martyn Niman

Martyn Niman

Producer

Martyn Niman is the Founder and Managing Director of King Bee Animation.

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Over the last 20 years, King Bee has built a reputation as a highly creative studio with a warm, friendly approach. Their work spans everything from animated series and educational content to corporate and interactive.

King Bee provides a range of services, including crafting animated episodes for digital and broadcast platforms like YouTube and TikTok, designing fully animated series, generating edutainment content, producing brand promos and explainer videos, developing music videos and much more.

Polly Pidduck

Polly Pidduck

Producer

Polly Pidduck is Kitty's sister and a contributing producer of Daisy Digs It.

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With a background in both theatre performance and corporate marketing, Polly acts as a creative and business sounding board, playing a supporting role in the production and development of the key value propositions of the show.

Polly and Kitty have been collaborating ever since they were kids. Their first song, Oh, will you play with me? Yes, I will but I won’t play Monopoly, was performed in their parents’ bedroom – to rapturous applause – in 1975.

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